About

Every really good marketer I’ve met carries around a little notebook.

Somewhere to jot down ideas, track odd experiments, and make sense of the mess.

This is mine.

Most B2B marketing advice in tech feels like it’s written for teams with endless budget, headcount, and time. Or worse: it’s so polished and performative that it has nothing to do with the reality most of us are actually working in.

Marketing Field Notes is my digital notebook for the actually doable stuff.

The experiments. The lessons learned the hard way. The things that moved the needle in small, scrappy teams with limited budgets and big expectations.

Over the last five-ish years working in SaaS and tech — hopping on calls with early-stage founders, sitting inside tiny marketing teams, and learning from people much better than me — I’ve collected a lot of notes I wish I’d had when I was starting out.

So I’ll be trying my best to write clearly, skip the jargon, and share things as I learn them — without gatekeeping or fluff.

What you can expect:

• breakdowns of real experiments (including what didn’t work)
• templates, scripts, and examples you can copy-paste
• simple explanations of things people often overcomplicate
• honest reflections from doing the work in scrappy teams
• notes from conversations with founders, PMs, and other marketers

Hope you find it useful 😅